Planning: Pitch

Planning: Reflection on Moderator's Report

Planning: Reflection on moderator's report

Useful points from 2019 A Level examiners report

1.  An AB social conscious audience need a variety of views and need to be immersed in more diversity, so the successful magazines used different nationalities, classes, genders, ethnicities and aspirations
2. Having models from at least 2 different social groups is a key part of the brief - to represent the whole of society and be an inclusive product, appealing to wider audiences
3. cross media convergence is key to link and maintain a strong brand identity, so remember to link the magazine to the website and vice versa
4. don't forget little things which give a magazine it's format - price, barcode, date
5. ensure locations/costumes look professional and fit the brand of the magazine - wide range of locations to not make the shooting look last minute
6. take advantage of cover lines - if images don't necessarily target the demographic, advertise high end fashion brands, for example
7. remember the key phrase 'first two editions' - do not reference previous franchise! This is a new magazine brand that will continue on to be a franchise but did not exist before
8. make sure to record every step of the research and planning - it shows how you get to each stage and shows a greater understanding of the chosen brief
9. take much more footage than you need to incorporate in various ways in the website and the contents pages - shows extra work done
10. think of strong branding and colour palette to stand out from other products