Product 1 - magazine
LANGUAGE
From my research into magazines, I found many common codes and conventions across most of them such as a strong colour palette and brand identity, large bold masthead, a slogan, cover lines and a bright powerful image on the front. All this combined grab the attention of the audience, enticing them and encouraging them to buy the product.
I will use a uniform and bright colour palette across all products and platforms to stand out and create a strong brand identity to make it recognizable to the audience, as seen in ‘The Week’ who use red. The masthead will be in a large bold font and tie in with the colour palette to maintain the brand identity. I wish to use a unique colour palette, such as potentially orange or yellow, as they are not commonly used for magazine colour palettes and can be seen as less sophisticated and more informal, which targets the younger audience.
I will use a short, summative slogan to sum up the brand of the magazine and tie in with the publishing company – Dennis Publishing Ltd. It will be part of the brand identity and feature on the front cover, contents page and website.
There will be a few cover lines to inform the audience about what the magazine features, hopefully enticing the audience and encouraging them to buy it, but will not include too many otherwise it will give away all the content of the magazine.
The cover image will be striking with bold colours to be eye catching to the audience. As the colour palette will be a bright informal colour to appeal to the younger generation target audience, I want to tie in as much of this colour as possible, preferably orange as this is unique and no other magazine uses range as the main colour
INDUSTRIES
My product is published by Dennis Publishing Ltd – an independent publishing company. Their remit is to ‘inspire, inform and entertain’ people along with saying ‘our vision is to be the most dynamic international media group. We are dedicated to growing Britain’s best loved media brands, restlessly innovating across different platforms to bring our audience new sources of inspiration, information and entertainment’. I intend to inspire, inform and entertain the audience by providing unique content for the audience. There will be campaigns, petitions and ways to get involved to inspire and encourage audience interaction, a wide range of current affairs topics to inform them and interactions on the website such as links, polls, Easter eggs and audio clips to entertain them.
AUDIENCE
My product is aimed at 16-25 year old socially conscious middle to upmarket demographic. Socially conscious young people can make their own decisions on political, religious, social etc. views, therefore, do not need biased source for their news; they simply need an unbiased source to educate them on the world around them. Therefore, the magazine will be neutral in its views and simply offer information to the readers. Young people are influenced too much by unbiased, unreliable news and current affairs sources and are intelligent and mature enough to their own decisions with media persuasion, so I intend this magazine to be a breath of fresh air and appeal to the younger demographic.
REPRESENTATION
Ensuring there is a wide range of representation in my magazine is a key part to the brand identity. I intend to include multiple races, genders, ages and classes to represent an inclusive friendly community for the readers. Diversity and equality have become key current airs issues in recent times, therefore this ties in with the brief of the magazine.
There will also be a wide range of current affairs topics covered to represent the interests of a wider number of the audience to ensure many of them will have something they enjoy reading and learning about.
Product 2 – website
LANGUAGE
The colour palette must match that of the magazine front cover to maintain the strong brand identity and make it recognizable to the audience. It must be attention grabbing and I intend to use attractive but informal colour to appeal to and relate to the younger target audience, for example orange or yellow.
The logo and slogan must also feature in the website to maintain and reinforce this strong brand identity created and so the audience don’t forget it.
My magazine is released monthly to recap the current affairs of the past month, and therefore there will be 12 broad subcategories of current affairs topics, including environment, culture, politics, science and more etc. Each month it will take in turn which subcategory is the main focus for that month, and this subcategory will feature on the front cover of the magazine. On the website intend to have 12 coloured boxes which the audience click on to take them to the subcategory they want to read about. This method is much more unique, exciting and interactive than just a taskbar at the top for each subcategory. There will still be a taskbar at the top down the side to take the audience to pages such as home, contact us etc. but the current affairs subcategories should be in coloured boxes to create more excitement and enthusiasm about current affairs. This is then a USP for the magazine and makes it stand out, as no magazine has this type of attractive branding.
INDUSTRIES
My product is published by Dennis Publishing Ltd – an independent publishing company. Their remit is to ‘inspire, inform and entertain’ people along with saying ‘our vision is to be the most dynamic international media group. We are dedicated to growing Britain’s best loved media brands, restlessly innovating across different platforms to bring our audience new sources of inspiration, information and entertainment’. I intend to inspire, inform and entertain the audience by providing unique content for the audience. There will be campaigns, petitions and ways to get involved to inspire and encourage audience interaction, a wide range of current affairs topics to inform them and interactions on the website such as links, polls, Easter eggs and audio clips to entertain them.
AUDIENCE
Having a second product allows much more interaction with the audience. Due to the website attracting much more of the audience as print magazine sales are declining, the website must be the strongest feature of the whole branding.
There will be campaigns, petitions and ways to get involved to inspire and encourage audience interaction, a wide range of current affairs topics to inform them and interactions on the website such as links, polls, Easter eggs and audio clips to entertain them.
REPRESENTATION
The representation the website will be th same as the magazine representation of social groups: I intend to include multiple races, genders, ages and classes to represent an inclusive friendly community for the readers. Diversity and equality have become key current airs issues in recent times, therefore this ties in with the brief of the magazine. There will also be a wide range of current affairs topics covered to represent the interests of a wider number of the audience to ensure many of them will have something they enjoy reading and learning about.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media product? (approx. 100 words)
As shown in my research into audience behaviour, the number of print magazines being sold is declining over time due to the increase in technology usage. Therefore, more magazines are being accessed online which leaves room for much more audience interaction. In addition to this, the target audience of my magazine is 16-25 year olds which is the younger age demographic who are more likely to spend their time online.
There will be a link to the website on the print magazine to encourage the audience to go onto the site to find many more features, such as links, polls, Easter eggs and audio clips to entertain them.
On the website there will be clear links to social media pages such as Facebook, Twitter, Instagram etc. for audience interaction and discussion points and deb for other readers to create a community and sense of inclusion.
No comments:
Post a Comment