FINAL PRODUCT - Website Homepage

 

When the audience first enter the website, a pop-up appears offering a discount when they subscribe to the magazine. This call to action makes the audience more likely to subscribe as they have been offered the discount rather than having to look for it.

When the audience click subscribe it takes them to an area where they input their details and they will be emailed about the payment details. This encourages audience interaction where the audience can have their own account and personalise their news.

The homepage incorporates the distinct black and orange brand identity, as seen across both the magazine front pages and contents pages and website. This theme is eye catching to the audience and engages their attention. 

At the top of the page, and across all pages, the audience can easily still have the option to subscribe, if they dismissed the option before hand but changed their mind later on.

Underneath this on the left there is a link to the Dennis Publishing website incase the audience want to look at other similar products.

On the right there is the option for the audience to log into their account, something they can do after they have subscribed, where they get digital versions of the magazine and can personalise current affairs topics to their interests. 

Underneath the Dennis logo, there is the brand name which matches the masthead seen on the front covers and contents pages, reinforcing the brand identity. The orange stands out from the black, making it stand out to the audience. In addition to this, orange is a unique colour, different to other magazine brands, so it makes Vista stand out and memorable to the audience.

On the right under the Log In button, there are social media buttons, taking the audience straight to the social media accounts for the magazine. This is an example of cross media convergence, and encourages audience interaction, as they can get involved by using hashtags and reading more on social media. This targets the 16-25 demographic, as young people have a more active presence on social media, so this is likely to appeal to them.

The search bar allows the audience to easily access the news and current affairs topics that interest them the most.

The navigation bar also allows the audience to easily access the news and pages that interest them the most, and an easy way to explore the website.

The photo slideshow is another quick way for the audience to access the current affairs topics of choice, but in a more interactive way. Providing photos rather than text makes the website more aesthetically pleasing and attractive to the audience.

The hover boxes are another way to access the audience's interests. The colour scheme links to the colours at the bottom of the magazine front covers that indicate which issue the audience are reading, and they also link the the colour of the banners with the topic name on the contents page, creating a strong brand identity.

The hover boxes are also interactive, as when the audience hover over the box the background changes to the same photo as the slideshow, and there is a line of what that topic has to offer for the audience. When they click the box it takes the audience to their relevant page to suit their interests.

The Welcome note is similar to the Editor's Note on the contents page of the magazines, and it provides insight into what the magazine brand has to offer.

The first two issues focus on 2 people related to one of the 6 topics. If there were more issues released, there would be more stars listed. By clicking the image or the name, it takes the audience easily to the relevant page to read more on their story.

Every month, the latest issue changes, offering insight into what is in this issue. This encourages the audience to buy the next issue if it interests them, and it lets them know what to look for in shops and online. 

By clicking 'click here to read his story' it takes the audience to the sport page to read up on Keelan's story.

By clicking 'More details below' it takes the audience further down the page to the competition section, so they can easily access and enter the competition without having to look around the website for it.

The 'Get Involved' section allows for audience interaction, as Henry Jenkins suggests 'if it don't spread it's dead'. The audience can email in or use hashtags on social media to be part of an online community of fans with similar interests.

THE BASKETBALL IN THE RIGHT HAND IMAGE IS AN EASTER EGG, SO WHEN THE AUDIENCE CLICK ON THE BASKETBALL IT DIRECTS THEM TO A SECRET PAGE WHERE THE 30 SECOND VIDEO LINK IS.

The Daily Briefing section is on any news happening around the world to educate and inform the audience, fulfilling the Dennis Publishing aim to 'inspire, inform and entertain'. It updates new stories when something comes to light, but just tells the audience what is big in the world that day that they need to know about.

Competitions encourage audience interaction in an attempt to be part of the community, rather than a passive audience that just reads the news and does nothing. Both competitions are linked to what the stars are famous for:

- Lithasa is an environmentalist, so her competition prize involves a 1 year free digital subscription. Online versions of the magazine saves the environment as less paper is being printed, and the printed magazine market is in decline anyway.

- Keelan's story is to do with sport, so his competition prize involves a personally advised 28 day meal plan and workout tailored to the winner's chosen sport.

The Dennis logo and social media links are in the footer at the bottom of each page, so the audience can access both these easily when they want to.