Generic Research: Textual Analysis 3

Generic Research: Textual Analysis 3 from FreyaCoulton

Generic Research: Textual Analysis 2

Generic Research: Textual Analysis 2 from FreyaCoulton

Generic Research: Textual Analysis 1

Generic Research: Textual Analysis 1 from FreyaCoulton

Audience Research: Focus Group

Audience Research: Focus Group from FreyaCoulton

Audience Research: Feedback on Pitch

Although I already liked the name Vista, which is another word for view to reflect people's 'views' of the world, it was also the most popular choice, which 6 out of 13 people voted for. The second most popular name was 'Capture', which had 4 out of 13 votes, however this sounded too much like a photography magazine, so Vista is the best name for my magazine.

The most popular price for the monthly magazine is £2.99. It is more expensive than most C2DE magazines as this targets a middle to upmarket demographic (AB), however as it is 16-25 year olds, most of this age bracket will be in sixth form/college/university so won't have a lot of money, therefore it can't be too expensive.

The people who took this survey fit the age bracket, therefore their interests are key when deciding what to put in the magazine. The most popular topics are the environment, mental health, politics, film, social media and culture. Each edition of the magazine will be on a different topic, and these will be taken into account.

For the magazine to engage the audience, I needed advice on what to put in as extras. Most people would like to see top tips, quizzes, and a write-in to encourage audience interaction, all related to the topics reported in the edition. These will feature in the cover lines of the front covers, the contents page and have a bigger section for each with easter eggs on the website.

Planning: Pitch

Planning: Reflection on Moderator's Report

Planning: Reflection on moderator's report

Useful points from 2019 A Level examiners report

1.  An AB social conscious audience need a variety of views and need to be immersed in more diversity, so the successful magazines used different nationalities, classes, genders, ethnicities and aspirations
2. Having models from at least 2 different social groups is a key part of the brief - to represent the whole of society and be an inclusive product, appealing to wider audiences
3. cross media convergence is key to link and maintain a strong brand identity, so remember to link the magazine to the website and vice versa
4. don't forget little things which give a magazine it's format - price, barcode, date
5. ensure locations/costumes look professional and fit the brand of the magazine - wide range of locations to not make the shooting look last minute
6. take advantage of cover lines - if images don't necessarily target the demographic, advertise high end fashion brands, for example
7. remember the key phrase 'first two editions' - do not reference previous franchise! This is a new magazine brand that will continue on to be a franchise but did not exist before
8. make sure to record every step of the research and planning - it shows how you get to each stage and shows a greater understanding of the chosen brief
9. take much more footage than you need to incorporate in various ways in the website and the contents pages - shows extra work done
10. think of strong branding and colour palette to stand out from other products